Regardless of how the Internet department is structured the Internet sales manager is what drives traffic to the dealership. Internet Sales Manager Duties and Structure This type department structure is simply to supply the showroom floor with traffic and the floor car sales people take over. Sometimes there is an Internet Sales Director that manages the sales managers, or a BDC Department along with their other duties of setting pricing levels, keeping the website up to date while making sure they comply with the automakers standards. Sometimes the Internet sales manager handles limited number of leads to keep them from “cherry picking” and other times they must handle all the leads.
Depending on how a dealership structures their Internet Sales Department dictates the different duties that must be completed. The Internet sales manager or sales managers are responsible for keeping the dealership in the game. That’s right over 90% of car buyers are spending a considerable amount of time online looking for a “Price Quote”, the “Best Deal” and all the information they need to go to their local dealer and not your dealership.
It wasn’t very long ago that the Internet was simply a way to make some extra sales, but today the Internet is the sales department. However the real answer is that the Internet Sales Manager does everything and then some at most dealerships. You will probably get several answers to this question depending upon whom you ask at the dealership. Car Sales Prospecting, Referrals and Follow-Up.Do You Take Trade-Ins – A Car Salesman View.A Car Salesman Interview to Land the Job.After the Car Sale – No Sale, Sold and Review.Car Sales Step – Business Office – Finance and Paperwork.Car Buyer Discovery and Determine Needs.Car Sales Meet and Greet – Where it All Starts.What Are Car Sales Qualifying Questions?.Car Salesman License to Make the Big Bucks.25 Car Salesman Tips for Selling More Cars.A Car Salesman Job Description to Sell Cars.10 Car Salesman Skills for Career Success.Car Salesman Career – Much More Than a Sales Job.10 Signals That They Are Lying to the Car Salesperson.7 Tips to Control Your Customer for Car Sales Professionals.Reading Customers is the Key to Selling Cars.
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